Pei Liew About Work

peiliew@gmail.com LinkedIn

 

Nike Football SP18 Gamekillers Campaign –

From the stadium to the streets to the screens, it’s game on. Our athletes become characters, and the boots their weapon of choice. They’re always on the hunt, killin’ it with speed or killin’ it with precision. Who will be the one that turns the game into game over?

Role –

Concepting, design and art direction, editorial storytelling

 
SP19_GFB_InGame_AlexMorgan_TheLook_Treated+Emojis_3000.jpg
SP19_GFB_GameOver_Athlete_InGame_CR7_TheCelebration_Treated+Emojis.jpg
SP19_GFB_KILLER INSTINCT_PHANTOM_VENOM_16x9_small.jpg
SP19_GFB_GAME_OVER_MERCURIAL_SUPERFLY_16x9.jpg
 
 
GAME_OVER.gif
MERC_POINTS.gif
MERC_GAMEOVER.gif
PHANTOM_500.gif
 
 
MERC_CHEETAH.gif
MERC_REV_COUNTER.gif
MERC_CIRCLE.gif
MERC_M.gif
 
 
MERC_SPEED_METER.gif
MERC_INVINCIBLE_MODE.gif
MERC_TURBO_BOOST.gif
MERC_SPEED_BONUS.gif
 
 
PHANTOM_CROSSHAIR.gif
phantom triangle-2.gif
 
PHANTOM_GHOST.gif
 
PHANTOM_SMILE_CROSSHAIR.gif
 
 
PHANTOM_PRECISION_METER.gif
PHANTOM_LASERSHOT.gif
PHANTOM_STEALTHMODE.gif
PHANTOM_MEGD.gif
PHANTOM_SWOOSH_3.gif
 
 
 

Nike Global Football
Creative Director: Kevin Coatman
Art Director: Ben Oosterkerk
Designer: Pei Liew
With: ILoveDust, AKQA