Pei Liew — Graphic Designer

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The Source Family was a Los Angeles based spiritual cult in the 60s–70s that ran a popular vegan restaurant and had a psychedelic band. They disbanded after the tragic death of their Spiritual Father, but I created a visual system for the family as if they were still a thriving entity today. It includes record packaging and an interactive display wall, as well as printed materials and a web presence. Amazing documentary about the Source Family here.

 
 
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Custom typography redrawn based on the awesome font Alt Retro. 

 

Dynamic identity – marks can be generated for any person or event based on a date following a unique radial calendar system. The marks are all distorted by being photographed through water to pay homage to the Age of Aquarius.